Business.pdf

Letter

from the AUthorS

Dear Business Students:

How do you deine success? For some, success is a high-paying job, promotions, and

inancial security. For others, success is inding a rewarding balance between work and

personal time. Regardless of how you deine success or what your personal goals are, we

wrote this text with one purpose: to help you succeed in today’s competitive business world.

As authors, we believe that success is measured not only by the grade you receive at the

end of the semester, but also by how you use the information and concepts in this text to

build a foundation for a better life. It is important to begin reading this text with one thing in

mind. This business course doesn’t have to be dificult. In fact, learning about business and

how you can become successful can be fun. To help you succeed, this edition of Business is

packed with updated content and information that can help you not only get a better grade,

but also help you reach your personal goals and enjoy a successful life.

We worked hard to make sure there is something in every chapter to help you understand

the world of business and become a better employee, a more informed consumer, and, if it is

your dream—a successful business owner. All new boxed features help reinforce the success

theme, including Career Success, Ethical Success or Failure, Entrepreneurial Success, and

Going for Success. You can also use the chapter summary, review and discussion questions,

and case problems to reinforce important concepts. And the activities in the Building Skills for

Career Success section will help to improve the skills you need for success.

Make the Grade

with CourseMate

The more you study, the better the results. Make the most

of your study time by accessing everything you need to

succeed in one place. Read your textbook, take notes, review

lashcards, watch videos, and take practice quizzes—online

with CourseMate.

Engaging. Trackable. Affordable.

We are especially proud of the CourseMate Web site that accompanies the text. The Web

site contains more student learning activities and an eBook—all designed to help you

experience success. For those who want even more state-of-the-art technology, there are other

online solutions that accompany this text, including MindTap and CengageNOW. A number

of learning activities—all designed to help you to experience success—are available at

CengageBrain.com. There you will ind:

CourseMate features:

Interactive Learning Tools:

• Quizzes

• Flashcards

• Videos

Interactive eBook:

• Take notes, highlight, search, and interact

with embedded media speciic to your book.

• Use it as a supplement to the printed text, or

• Interactive quizzes

• Student PowerPoint slides

• Links to videos

• Chapter audio reviews

• Games and crossword puzzles

• Interactive lashcards

We invite you to examine the visual guide that follows to see how Pride/Hughes/Kapoor can

help you learn about business and enjoy success in not only your career, but also your life.

as a substitute — the choice is yours.

Sincerely

Bill Pride

Bob Hughes

Jack Kapoor

w-pride@tamu.edu

bhughes@dcccd.edu

kapoorj@cod.edu

To purchase access, visit

www.cengagebrain.com

Copyright 2012 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has

deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.

BUSINESS

T w E l f T h E d I T I o N

William M. Pride

Texas A&M University

Robert J. Hughes

Dallas County Community Colleges

Jack R. Kapoor

College of DuPage

Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States

Business, Twelfth Edition

William M. Pride, Robert J. Hughes,

Jack R. Kapoor

Senior Vice President, LRS/Acquisitions &

Solutions Planning: Jack W. Calhoun

Editorial Director, Business & Economics:

Erin Joyner

Acquisitions Editor: Jason Fremder

Managing Developmental Editor:

Joanne Dauksewicz

Editorial Assistant: Megan Fischer

Brand Manager: Robin Lefevre

Market Development Manager: Jonathan

Monahan

Sr. Content Project Manager: Emily

Nesheim, Holly Henjum

Supervising Media Editor: Scott Fidler

Manufacturing Planner: Ron Montgomery

Production Service: Integra Software

Services, LLC

Sr. Art Director: Stacy Jenkins Shirley

Cover and Internal Designer: Joe Devine/

Red Hangar Design

Rights Acquisitions Specialist: Deanna

Ettinger

be reproduced, transmitted, stored, or used in any form or by any means graphic,

electronic, or mechanical, including but not limited to photocopying, recording,

scanning, digitizing, taping, web distribution, information networks, or information

storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976

United States Copyright Act, without the prior written permission of the publisher.

For product information and technology assistance, contact us at Cengage

Learning Customer & Sales Support, 1-800-354-9706

For permission to use material from this text or product,

submit all requests online at www.cengage.com/permissions

Further permissions questions can be emailed to

permissionrequest@cengage.com

Exam View ® is a registered trademark of eInstruction Corp. Windows is a registered

trademark of the Microsoft Corporation used herein under license. Macintosh and

Power Macintosh are registered trademarks of Apple Computer, Inc. used herein

under license.

Library of Congress Control Number: 2012947815

ISBN-13: 978-1-133-59585-4

ISBN-10: 1-133-59585-5

Looseleaf Version ISBN 13: 978-1-133-93667-1

Looseleaf Version ISBN 10: 1-133-93667-9

South-Western

5191 Natorp Boulevard

Mason, OH 45040

USA

Cengage Learning is a leading provider of customized learning solutions with

office locations around the globe, including Singapore, the United Kingdom, Australia,

Mexico, Brazil, and Japan. Locate your local office at: www.cengage.com/global

Cengage Learning products are represented in Canada by Nelson Education, Ltd.

For your course and learning solutions, visit www.cengage.com

Purchase any of our products at your local college store or at our preferred online store

www.cengagebrain.com

Printed in the United States of America

1 2 3 4 5 6 7 16 15 14 13 12

This is an electronic version of the print textbook. Due to electronic rights restrictions, some third party content may be suppressed. Editorial

review has deemed that any suppressed content does not materially affect the overall learning experience. The publisher reserves the right to

remove content from this title at any time if subsequent rights restrictions require it. For valuable information on pricing, previous

editions, changes to current editions, and alternate formats, please visit www.cengage.com/highered to search by

ISBN#, author, title, or keyword for materials in your areas of interest.

Plik z chomika:

Inne pliki z tego folderu:

Inne foldery tego chomika: