D2S5_Ben_Stickland.pdf

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Increasing Your
Website’s Conversion
Simple Strategies to
Sell More Stuff
Presented by Ben Stickland
What will we cover today?
What is a Conversion Rate?
The percentage of people who
do what you want them to do...
What is Split Testing
Visitors
Version
A
Version
B
So where does conversion fit?
Market
Research
Assets
Traffic
Conversion
Product

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