EBOOK Bounded Rationality and Industrial Organization.pdf
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EBOOK Bounded Rationality and Industrial Organization
Oxford University Press
Grounded in key observations in consumer psychology, Bounded Rationality and Industrial Organization
develops non-standard models of "e;boundedly rational"e; consumer behavior and embeds them into
familiar models of markets. It then rigorously analyzes each model in the tradition of microeconomic
theory, leading to a richer, more realistic picture of consumer behavior.
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