Altagamma-Digital-Luxury-Experience 2012a.pdf

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Digital Luxury Experience
Altagamma Index 2012
The best performers in the digital world
Milan, September 17, 2012
Methodology
• More than
300
international brands covered in
9
categories:
Fashion Apparel
Fashion Accessories
Design
and Furniture
Jewelry
Watches
Food And Beverage
Hospitality
Cars
Yachts
• More than
70
Key Performance Indicators applied to
Corporate Websites
Social Networks (Facebook, Twitter, YouTube)
2
Who are the best performers on the Customer Decision Journey (1/2)
members
Awareness
Consideration
Loyalty
Fashion-
Apparel
Fashion-
Accessories
Design and
Forniture
Jewelry
Watches
SOURCE: Altagamma
3
Who are the best performers on the Customer Decision Journey (2/2)
members
Awareness
Consideration
Loyalty
Food and
beverages
Hospitality
Cars
Yachts
SOURCE: Altagamma
4
Who are the best performers on Facebook (1/2)
members
Friends
Talks
Posts
Posts
’
shares
Activity index
1
Fashion-
Apparel
Fashion-
Accessories
Design and
Furniture
Jewelry
Watches
1 Calculated as ratio between talks and friends, it excludes players with less than the category’s average N° friends
SOURCE: Altagamma; Facebook
5

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