Brainstorm Possible Writers
Make a list of at least 20 writers who have written articles based on your authority site’s top 10 keywords. You’re probably going to need to create a spreadsheet to track all of these writers and prioritize them by how much traffic they can send to your site.
The best writers will meet all three of these criteria:
1. They’ve written lots of articles - This shows they're prolific, they’ve built authority, and they’re willing to work.
2. They’ve been published on lots of different sites - This shows they're not locked up in an exclusive contract and are available to work as a freelancer.
3. They have a large reach - This helps you gauge how much a writer can help your authority site get targeted traffic (see Klout Score and social media following).
Resources:
http://klout.com/
http://www.copyblogger.com/page-rank-vs-author-rank/
http://authorityroi.com/members/course/uploads/resources/Mod4sec4AuthorityRIOSpreadsheet1.xlsx
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