Create Two-Step Opt-In Forms
Two-step forms are a great way to boost your opt-in rate from your existing traffic. Most users have developed “opt-in box blindness” to some degree, meaning they’ve seen so many email form fields over time that they no longer even notice them.
The solution to this is to create a two-step process. Use an eye-catching banner that links to a squeeze page. This is kind of a “poor man’s workaround.”
The easier way to accomplish this is to take advantage of one of the two-step solutions available. For example, LeadPages offers a very easy-to-customize set of banner ads that link to very professional looking landing pages.
Resources:
http://authorityroi.com/members/course/uploads/resources/5.jpg
http://www.marketingshow.com/two-step-opt-in-process-list-building/
http://www.marketingshow.com/new-trend-opt-in-rates-across-the-internet-are-dropping/
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