Fortune - 1 July 2015.pdf

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The Education of
Airbnb’s
Brian Chesky
BY LEIGH GALLAGHER
p. 92
INSIDE
THE
What Really Happened.
Why Sony Should
Have Seen It Coming. And Why It Should Terrify
Corporate America.
B Y P E T E R E L K I N D
p. 64
Can Big Data Help You Get a
Good Night’s Sleep?
p. 102
Display Until
July 27, 2015
Fortune.com
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July 1, 2015 Volume 172 Number 1
features
SPECIAL
INVESTIGATIVE REPORT
64
Inside the Hack
of the Century
A cyber-invasion brought Sony Pictures to its knees and terrified
corporate America. The story of what really happened—and why
Sony should have seen it coming.
By Peter Elkind
92
The Education
of Brian Chesky
Coming up with the idea for
Airbnb was the easy part.
The transition from broke art-
school graduate to multibillion-
dollar company CEO? That
was more complicated. Here’s
how the sharer-in-chief hacked
leadership.
By Leigh Gallagher
102
Cracking the
Sleep Code
Can big data—and input from
millions of fitness trackers—
unlock the mysteries of our
national insomnia?
By Jeffrey M. O’Brien
Brian Chesky
at Airbnb’s
headquarters in
San Francisco
ON T H E C OV E R :
i l l u s t r a t io n b y
SINELAB
T H I S PAGE:
p ho t o g r a p h b y
MICHAEL LEWIS
FORTUNE.COM
3

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