Sports Insight - November-December 2016.pdf

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4
to this month's Sports Insight
Brexit still
rumbles
on causing
uncertainty
and volatility
in the money
markets,
with sterling
falling
against the dollar and the euro.
This edition Paul Sherratt
takes a look at the implications
for the sports industry going
forward as we wait for article
50 to be triggered.
What are the currency
implications? How will it impact
exports? And what about the
dreaded paperwork?
We also take a look at the
trends in the tennis market across
Europe with the NPD Group.
What are the drivers for
clothing in the tennis market and
why has footwear declined over
the last decade?
We also take a look back
over the career of Everton
legend Graeme Sharp and his
views on the modern game and
chips, obviously.
Also in this month's edition,
Intersport UK general manager
Tom Foley spells out the reasons
why community, consistency and
innovation are drivers for the group.
By the time this edition has
gone to print I hope to have met
a lot of you at the Stag Winter
Buying Show and heard your
views on the new look magazine
and what you expect from the
industry in the months ahead.
As this is the last Sports
Insight of 2016, I'd like to wish
everyone a merry Christmas and a
prosperous New Year.
WELCOME
Footwear drives
Puma growth
Puma has announced
continued growth in the third
quarter of 2016.
Sales increased by 10.7
per cent, currency adjusted to
€990.2 million (+8.3% reported).
The brand said that all
regions contributed to this
growth, with EMEA and the
Americas being the main drivers.
Footwear once again
performed particularly well with
a currency adjusted increase of
16.4 per cent.
The EMEA region continued
its growth, supported by strong
demand for footwear products.
Bjørn Gulden (pictured),
Chief Executive Officer of
PUMA, said: “We have seen
a solid improvement in the
Editor:
MARK HAYHURST
Tel: 01206 508618
Email: mark@sports-insight.co.uk
KEITH MARSHALL
Tel: 01206 505947
Fax: 01206 500243.
Email: keith@sports-insight.co.uk
21-23 Phoenix Court, Hawkins Rd,
Colchester, Essex CO2 8JY
Advertising Manager:
sell-through of our products at
retail in the third quarter. New
product lines like the Fierce, the
Platform, the Ignite Dual and
the Fenty lines have shown to
be “right” for the consumers and
our marketing with personalities
like Rihanna, Kylie Jenner, Cara
Delevingne and, of course, the
unbelievable performance of
Usain Bolt, have increased our
brand heat.
“More consumers are buying
our new products at full price
and retailers are therefore more
satisfied with us. It is now our
job to use this momentum to get
more of the right Puma products
on their shelves.
“Sales developed a little
better than expected, gross
Advertising Sales
Group Advertising
Manager:
SAM REUBIN
margin came in as expected and
this combined with a strong
discipline on the cost side
resulted in a nice improvement
in our earnings.”
With three months to go
Puma are confident in fulfilling
their guidance and expect
their full-year EBIT to be in
the upper half of the already
communicated range of €115
million to €125 million.
CHARLOTTE SMITH
Tel: 01206 508615
Group Editor:
Publisher:
MATTHEW TUDOR
Art Director:
CHRIS ASHWORTH
Advertisement Art
Director:
KEVIN DENNIS
Reproduction:
ACE PRE-PRESS.
Tel: 01206 797541
It's all about favourites for On
SIX years after openings its
doors, one million people
worldwide are running
in On shoes.
As an addition
to its running shoe
range, the Swiss
sports company is
now launching its own
performance running
gear for men and
women.
David Allemann,
co-founder of On, said:
“We decided not to do
another running collection
CLIQQ PHOTOGRAPHY
www.cliqq.co.uk
Twitter: @CliQQphoto
Photography:
Accounts:
SUE CARR.
that keeps changing every
season. Instead, we created the
absolute essentials. Our favourite
running jacket. Our favourite
running shorts and tights. And
our favourite t-shirt.”
The On Essentials feature
very light and stretchable
fabrics to let the body move
freely and offer protection
where you need it.
There are six On Essentials
for men and eight for women: a
jacket, two shirts, a long sleeve
shirt, a short, a running pant, a
tight and a tank top.
Tel: 01206 505903
Published by Maze Media (2000)
Limited, 21-23 Phoenix Court,
Hawkins Rd, Colchester, Essex
CO2 8JY
All contents © Maze Media (2000)
Limited. The views expressed in
this magazine are not necessarily
those of the publisher. Every effort
is made to ensure the veracity and
integrity of the companies, persons,
products and services mentioned in
this publication and details given
are believed to be accurate at the
time of going to press. However, no
responsibility or liability whatsoever
can be accepted for any consequence
or repercussion of responding
to any information or advice
given or inferred. No part of this
publication may be copied, broadcast,
interpreted, or stored, in any form,
for any purpose, without the written
permission of the publisher.
Sports Insight has a current
ABC certified circulation
of 5,352 (audit period July
1, 2015 to June 30, 2016). The Audit
Bureau of Circulations (ABC) is an
independent audit watchdog that
verifies magazines’ circulation figures,
providing accurate and comparable
data for advertisers. ABC Certification
demonstrates a media owner’s integrity,
in their willingness to be audited and to
conform to industry standards.
IN PARTNERSHIP WITH
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£25/£42.50 for one year
(10 issues).
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