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The World Market for Coffee:
A 2003 Global Trade
Perspective
By
Professor Philip M. Parker, Ph. D.
Eli Lilly Professor of Innovation, Business and Society
INSEAD (Singapore & Fontainebleau, France)
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About the Author
Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at INSEAD where he has
taught courses on multivariate statistics and global competitive strategy since 1988. He has also taught courses at
MIT, Stanford University, Harvard University, UCLA, UCSD, and the Hong Kong University of Science and
Technology. He is the author of six books on the economic convergence of nations. These books introduce the notion
of “physioeconomics” which foresees a lack of global convergence in economic behaviors due to physiological and
physiographic forces. His latest book is "Physioeconomics:
The Basis for Long-Run Economic Growth"
(MIT Press
2000). He has also published numerous articles in academic journals, including
The Rand Journal of Economics,
Marketing Science,
the
Journal of International Business Studies, Technological Forecasting and Social Change,
International Journal of Forecasting,
the
European Management Journal,
the
European Journal of Operational
Research, Journal of Marketing, International Journal of Research in Marketing,
and
Journal of Marketing
Research.
He is also on the editorial boards of several academic journals.
Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University of Pennsylvania
and has Masters degrees in Finance and Banking (University of Aix-Marseille) and Managerial Economics
(Wharton). His undergraduate degrees are in mathematics, biology and economics (minor in aeronautical
engineering). He has consulted and/or taught courses in Africa, the Middle East, Asia, Latin America, North America
and Europe.
About this Series
This series was created for international firms who rely on foreign export markets for a substantial portion of their
business or who might be threatened by foreign trade competition. The estimates given in this report were created
using a methodology developed by and under the direct supervision of Professor Philip M. Parker, the Eli Lilly
Chaired Professor of Innovation, Business and Society, at INSEAD. The methodology, relying on historical figures
of economic growth and trade flows, estimates the market shares of some 150 countries for over 500 industrial or
product categories. The figures should be seen as market estimates, as opposed to historical records, as these are
projected for the current year of trade.
Acknowledgements
Some of the methodologies and research approaches used in this report have benefited from the R&D Committee at
INSEAD, whose research support is gratefully acknowledged. Additional editorial assistance from Tiffany
LaRochelle, ICON Group International, Inc., is also acknowledged.
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About ICON Group Ltd.
ICON Group Ltd.’s primary mission is to assist managers with their international information needs. U.S.-owned and
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Contents
v
Table of Contents
1
2
METHODOLOGY
1.1
Our Approach
11
11
THE WORLD MARKET
2.1
Exports
2.1.1
The World Market: Coffee Export Supplies in 2003
2.2
Imports
2.2.1
The World Market: Imported Coffee in 2003
13
13
13
15
15
3
EXPORTS
3.1
Africa: Export Supplies of Coffee
3.1.1
Executive Summary
3.1.2
Angola
3.1.3
Benin
3.1.4
Burundi
3.1.5
Cameroon
3.1.6
Central African Republic
3.1.7
Comoros
3.1.8
Congo (Zaire)
3.1.9
Djibouti
3.1.10
Egypt
3.1.11
Equatorial Guinea
3.1.12
Ethiopia
3.1.13
Gabon
3.1.14
Ghana
3.1.15
Guinea
3.1.16
Guinea-Bissau
3.1.17
Ivory coast
3.1.18
Kenya
3.1.19
Liberia
3.1.20
Libya
3.1.21
Madagascar
3.1.22
Malawi
3.1.23
Morocco
3.1.24
Republic of Congo
3.1.25
Rwanda
3.1.26
Sierra Leone
3.1.27
South Africa
3.1.28
St. Helena
3.1.29
Tanzania
3.1.30
The Gambia
3.1.31
Togo
3.1.32
Uganda
3.1.33
Zambia
3.1.34
Zimbabwe
3.2
Asia: Export Supplies of Coffee
3.2.1
Executive Summary
3.2.2
Burma
3.2.3
Cambodia
3.2.4
China
3.2.5
Hong Kong
19
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