Wii New Features.pdf

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Wii Channels & WiiConnect24
New Features
Steve Okimoto
Developer Relations Manager
Software Development Support Group
1
Wii Expands the
Gaming Population
• Nintendo's goal for the Wii is to "expand the
gaming population", to include not only
hard-core gamers, but also casual gamers,
lapsed gamers, and even people who’ve
never played games before.
2
Wii Expands the
Gaming Population
• The first platform utilizing this strategy was
the Nintendo DS. With an intuitive touch
screen control, and games like Brain Age,
Big Brain Academy, and other Touch
Generation titles, the DS executed this
overall strategy.
3
Wii Expands the
Gaming Population
• As a console, Wii required a slightly
different approach. Since it was located in
the living room, it had to be stylish,
compact, and quiet ( no noisy fan ).
• These are important factors for the head of
the household, usually the Mother or the
Wife.
• Otherwise, the console would be moved to
the game room or den.
4
Wii Expands the
Gaming Population
• The console anyone can enjoy, regardless
of age, gender, or gaming experience
• All family members interact with Wii
every day
5

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