Gift_Basket_Design_Book.pdf

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Gift
Basket
DesiGn
Book
Everything You
Need to Know to
Create Beautiful,
Professional-Looking
Gift Baskets
for All Occasions
Shirley George Frazier
second edition
the
gift
basket
design
book
second
edition
Everything You Need to Know to Create Beautiful,
Professional-Looking Gift Baskets for All Occasions
shirley george frazier
Guilford, Connecticut
To John, Genesis, Mom, Cassandra,
and Aunt Shirley, the loves of my life.
To all of the designers, store owners, and product
manufacturers who have helped to make gift baskets
a worldwide phenomenon.
Copyright © 2004, 2008 by Shirley George Frazier
All rights reserved. No part of this book may be reproduced or transmitted in any form by any
means, electronic or mechanical, including photocopying and recording, or by any information
storage and retrieval system, except as may be expressly permitted by the 1976 Copyright Act
or by the publisher. Requests for permission should be made in writing to The Globe Pequot
Press, P.O. Box 480, Guilford, Connecticut 06437.
Text design: Nancy Freeborn
Photo credits: All photos are courtesy of the author.
ISSN 1548-1557
ISBN 978-0-7627-4436-7
Manufactured in China
Second Edition/First Printing
Contents
Introduction: Why I Began Making Gift Baskets
| vii
PART
01:
DESIGN BASICS
| 1
01
Humble Beginnings, Fabulous Future:
Creating a Work of Art for Every Occasion
| 3
A Quick History Lesson
| 4
Why Gift Baskets Are Popular
| 4
Basic Supplies: Everything You Need
to Design Beautiful Baskets
| 7
The Essentials
| 7
More Helpful Products
| 12
Where to Find Supplies
| 15
Preparing the Inner Basket: Two Simple Ways
to Fill Your Container
| 19
Option 1: Newspaper or Packing Paper
| 21
Option 2: Floral Foam and Tissue Paper
| 23
Which Method Should You Choose?
| 27
Basket Filler Dos and Don’ts
| 27
Basic Building Techniques: Proper Placement of Snacks
and Gifts
| 29
Option 1: Paper Method
| 30
Option 2: Skewer Method
| 35
02
03
04
05
Finishing Touches: Choosing Enhancements That Bring Your
Design Together
| 39
Closing the Basket: Proper Wrapping for a Professional Look
| 45
Cellophane Closure
| 46
Basket Bag Closure
| 53
Shrink Wrap Closure
| 58
One Last Look at Finishing Touches
| 65
06
PART
02:
BASKETS FOR DIFFERENT OCCASIONS
| 67
07
Popular Occasions: Making Memorable Everyday Baskets
| 69
Happy Birthday
| 69
Congratulations
| 72
Thank-You
| 74
Good Luck
| 75
Get Well
| 77
Special Themes: Expressive Designs for Good and Sad Times
| 81
Housewarming
| 81
Baby
| 84
Spa Treatment
| 86
Wedding
| 89
Bereavement
| 92
Celebrating Holidays: Sharing Love, Laughter, and Tradition
| 95
New Year’s Day
| 95
Valentine’s Day
| 98
Mother’s Day
| 100
Father’s Day
| 102
July 4th
| 104
Christmas
| 106
Hanukkah
| 108
Kwanzaa
| 111
08
09
iv
Contents
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