Graphic Design - The New Basics 2nd Edition (2015).pdf

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GRAPHIC DESIGN

THE NEW BASICS

SECOND EDITION, REVISED AND EXPANDED

ELLEN LUPTON AND JENNIFER COLE PHILLIPS

Princeton Architectural Press, New York

and

Maryland Institute College of Art, Baltimore

Published by

Princeton Architectural Press

37 East Seventh Street

New York, New York 10003

Visit our website at www.papress.com.

No part of this book may be used or

reproduced in any manner without written

permission from the publisher, except in

the context of reviews.

Every reasonable attempt has been made

to identify owners of copyright. Errors or

omissions will be corrected in subsequent

editions.

For Maryland Institute College of Art

Book Design

Ellen Lupton and Jennifer Cole Phillips

Contributing Faculty

Ken Barber

Kristian Bjørnard

Kimberly Bost

Jeremy Botts

Corinne Botz

Bernard Canniffe

Nancy Froehlich

Brockett Horne

Tal Leming

Ellen Lupton

Al Maskeroni

Sandra Maxa

Ryan McCabe

Abbott Miller

Kiel Mutschelknaus

Jennifer Cole Phillips

James Ravel

Zvezdana Stojmirovic

Nolen Strals

Mike Weikert

Bruce Willen

Yeohyun Ahn

Visiting Artists

Marian Bantjes

Nicholas Blechman

Alicia Cheng

Peter Cho

Malcolm Grear

David Plunkert

C. E. B. Reas

Paul Sahre

Jan van Toorn

Rick Valicenti

For Princeton Architectural Press

Editors

Clare Jacobson and Nicola Brower

Special thanks to

Janet Behning, Erin Cain, Megan Carey,

Carina Cha, Andrea Chlad, Tom Cho,

Barbara Darko, Benjamin English,

Russell Fernandez, Jan Cigliano Hartman,

Jan Haux, Mia Johnson, Diane Levinson,

Jennifer Lippert, Katharine Myers,

Jaime Nelson, Rob Shaeffer, Sara Stemen,

Marielle Suba, Kaymar Thomas, Paul Wagner,

Joseph Weston, and Janet Wong of Princeton

Architectural Press

—Kevin C. Lippert, publisher

Library of Congress Cataloging-in-Publication Data

Lupton, Ellen, author.

Graphic design : the new basics / Ellen Lupton and

Jennifer Cole Phillips. — Second Edition, Revised and

Expanded.

pages cm

Includes bibliographical references and index.

ISBN 978-1-61689-325-5 (hardcover : alk. paper)

ISBN 978-1-61689-332-3 (paperback : alk. paper)

ISBN 978-1-61689-455-9 (epub, mobi)

1. Graphic arts. I. Phillips, Jennifer C., 1960– author.

II. Title.

NC997.L87 2015

741.6—dc23

2014046286

Contents

Foreword

Back to the Bauhaus

Ellen Lupton

Beyond the Basics

Jennifer Cole Phillips

116

128

140

154

166

186

200

214

232

248

Formstorming

Point, Line, Plane

Rhythm and Balance

Scale

Texture

Color

Gestalt Principles

Framing

Hierarchy

Layers

Transparency

Modularity

Grid

Pattern

Diagram

Time and Motion

Rules and Randomness

260

Bibliography

262

Index

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