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Strategic

Planning

FOR

DUMmIES

by Erica Olsen

‰

Strategic Planning For Dummies

Published by

Wiley Publishing, Inc.

111 River St.

Hoboken, NJ 07030-5774

www.wiley.com

Published by Wiley Publishing, Inc., Indianapolis, Indiana

Published simultaneously in Canada

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Library of Congress Control Number: 2006932688

ISBN-13: 978-0-470-03716-4

ISBN-10: 0-470-03716-4

Manufactured in the United States of America

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About the Author

Erica holds a BA in Communications and an MBA in International Management

from Thunderbird. She’s frequently tapped to lecture at the University of

Nevada in Reno and the University of Phoenix in Reno on management

and planning topics. She hosts workshops and has spoken at conferences

nationwide.

As one of the developers of MyStrategicPlan, Erica has stripped strategic

planning of its fate as a static document. With her online strategic planning

system, any organization, regardless of size and budget, can build a plan in a

matter of weeks (or even days). Once completed, the online system actually

helps organizations execute the plan instead of just shoving it on a shelf.

MyStrategicPlan is just one of several services offered by Erica’s company,

M3 Planning. M3 also does onsite strategic planning facilitation and retreats

as well as market research consulting. Over the last several years, M3 has

developed and reviewed hundreds of strategic plans for organizations across

the country.

In addition to

Strategic Planning For Dummies,

Erica has co-authored

Strategic

Planning Made Easy: A Practical Guide to Growth and Profitability,

and contributes

regular columns to local, regional, and national business publications.

When Erica is not lecturing, writing, or planning, she’s alternately kayaking,

backcountry skiing, rock climbing, biking, running, or bagging peaks around

the Western Hemisphere with her husband Gregor.

Erica always enjoy hearing from her readers. If you have questions about

your strategic planning or if you have a success story to share, please

contact her through any of the methods below:

E-mail:

erica@mystrategicplan.com

Web site:

www.mystrategicplan.com

Blog: Strategically Speaking,

www.mystrategicplan.com/blog

Dedication

To all the business owners, executive directors, and managers in this world who

have a big vision. May you successfully reach that big, hairy, audacious goal.

Author’s Acknowledgments

My sincere thanks and appreciation goes out to everyone who had a hand

in putting this book together. The journey was an amazingly wonderful and

enlightening experience, and I am grateful for the remarkable opportunity to

author this book. I must recognize a few specific people.

To my book brain trust, who provided ideas, recommendations, and sugges-

tions at every turn — thank you for making this book as good as it could be.

I want to specifically thank Carol McClelland, Tim Gallan, Michael Lewis,

Carrie Burchfield, technical editor Ann Bastianelli, and Jan King for all your help.

I would also like to thank the graphics and layout teams at Wiley Publishing

who made this book come to life and the marketing teams who brought this

book to business owners and managers everywhere. And a special thanks to

Howard Putnam, author of

The Winds of Turbulence,

for his kind words.

To our strategic planning clients, who’ve all contributed to this book through

their examples, questions, suggestions, and experiences — thank you for the

opportunity to work with your organizations. Working with you is a pleasure

and gift to everyone at my company.

Thank you to my great friends for sticking by my side even when I was buried

in my writing. You’re a continual source of encouragement. Special thanks go

out to my friends and colleagues who gave me creative inspiration when I got

stuck, specifically Greg Fine, Michael-Anne Hougland, and Chris Champagne.

To my family, who’s the best family in the world, thank you for supporting me

in everything I do. My brothers Ryan and Brett, you provided needed distrac-

tions in between my deadlines. Grandma and Grandpa Olsen (aka G & G), you

instilled the entrepreneurial spirit in our family; to you I am eternally grateful.

Aunt Marlene, you’re an amazing mentor; thank you for sharing your knowl-

edge and wisdom with me. Mom, you’re a one-of-a-kind business partner and

mentor; thank you for taking care of the business and our clients when I was

facing looming deadlines. Dad, you added needed clarifications, answers, and

content ideas whenever I needed them; thank you for dropping everything to

help me. You are as much the author of this book as I am. You’re the best.

Most importantly, I want to thank my husband, Gregor. Your unfailing support

for everything I do doesn’t go unnoticed. I couldn’t accomplish any of what I

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