masterplan.pdf

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Table of Contents
How I Earned $250,000 With Just One Membership Site
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4
What People Are Saying About Yaro’s Membership Site Training
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5
Earnings Disclaimer and Other Legal Things
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6
Would $100,000 A Year Change Your Life?
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7
Do You Need A Blog To Make This Work?
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10
Chapter 1: Build Your Preeminence
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11
Demonstrate Proof
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11
Without Preeminence You Will Struggle
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12
How A Free Report Established My Preeminence
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13
Chapter 2: Marketing Through Communication Channels
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14
You Must Have An Email List
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14
The Sales Funnel
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16
Chapter 3: Technology
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18
What Membership Site Software Should You Use?
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19
Today I Only Use WordPress
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21
How To Take Payments
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22
Don’t Underestimate PayPal
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25
Include Audio, Video and Forums
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25
Affiliate Management
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27
Putting It All Together
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28
Chapter 4: Content and Pricing
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29
Two Critical Questions: How and What?
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29
What is Value?
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32
How Important Is Pricing?
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33
Chapter 5: Psychological Triggers
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35
How To Use Triggers To Influence Decision Making
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36
Trigger #1: Social Proof
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36
Trigger #2: Proof
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37
Trigger #3: Reciprocity
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38
Trigger #4: Risk Reversal
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38
Trigger #5: Urgency
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39
Chapter 6: Prelaunch and Launch
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41
Launch vs. Prelaunch - What is the Difference?
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41
What Is A Prelaunch?
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41
How Do Affiliates Fit In?
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43
How To Create Your Sales Page
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44
The Launch Phase
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46
It’s Time To Rock and Roll
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46
Keep Momentum Going
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47
Don’t Forget Your New Customers
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48
Return To “Normal” Life
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48
Chapter 7: How To Deal With Attrition
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49
Monitor and Combat Attrition
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49
How To Reduce Attrition
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50
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Content Is Not the Problem
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51
In the End the Market Will Decide
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51
How Much Attrition Should You Expect?
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52
How To Counter Attrition with Ongoing Marketing
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52
Stabilize Your Cash Flow
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54
Chapter 8: Set Your Membership Site on Autopilot
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54
A Five-Step Profit Automation Process
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55
You Need To Systematize Your Operations
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55
I Work Hard, But Only For A Short Time
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56
Learn How To Outsource
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57
How to Find People to Help You
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58
How To Automate Your Marketing
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58
Chapter 9: Selling Your Membership Site
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60
Preparing Your Site for Sale
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60
Provide Documented Proof
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63
Where to Find Buyers
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63
Hire A Broker To Sell Your Site
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64
How To Determine What Your Membership Site Is Worth
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65
Conclusion: See The Big Picture
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66
Peek “Under The Hood” of a Successful Membership Site
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68
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How I Earned $250,000 With Just One Membership Site
In the year 2007 I finally made the leap and
decided to release my own membership site.
During the prior two years I was making a
good living as a professional blogger. I wrote
regular articles to my blog, Entrepreneurs-
Journey.com , built up an audience and made
money through advertising programs and
affiliate marketing.
My total return was between $2,000 and $5,000 US dollars per month as a
blogger, an amount I was happy with, however I wasn’t leveraging my potential.
Initially I had plans to release an ebook from my blog, but I found myself
struggling to get something out the door. It wasn’t until I experienced other
membership sites by joining as a customer and seeing what they offered, that I
realized I could do the same.
In July 2007 I opened my coaching program membership site, Blog Mastermind ,
to teach people about blogging. In the first week I made $15,000 and over the
following year an extra $100,000 was added to my bank account thanks to
recurring membership fees.
In July 2008 I re-launched my coaching program and added another $150,000 to
my pocket within six months. The re-launch was great because I already had the
content for my membership site, so I was selling something I already created,
which meant a lot less work and the easiest six figures I had ever made.
Follow My Process
This report outlines the lessons learned and the process I implemented to
successfully plan, create and launch my membership site.
It is my hope by following the steps in this document you will be able to replicate
my system and launch a membership of your own and add an extra $100,000 or
more to your bank account within the next 12 months.
Good luck and enjoy the journey!
Yaro Starak
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What People Are Saying About Yaro’s Membership Site Training
Over 200 Members - $10,000/m income - What more can I say!
On my first launch I left my program open for only 5 days. In that
timeframe I got over 200 members at $48 a month using the
techniques Yaro taught me.
If you are thinking of launching your own membership, I definitely
recommend Yaro's teaching. He covers all the topics you need to
know to ensure your membership site will be a success.
Daniel Scocco
São Paulo, Brazil
DailyBlogTips.com
$10,000 In Sales Thanks To Yaro’s Launch Techniques
Upon starting my freelance writing course membership site I did
not have much guidance. Fortunately, I connected with Yaro and
his Membership Site Masterplan shortly thereafter. Soon enough,
I was on the right path thanks to detailed material as well as plenty
of guidance along the way.
I picked up many tips, but the most beneficial was the information
on setting up a proper pre-launch . If you are interested in starting
your own membership site, you can learn a lot about the process
from Yaro.
Chris Bibey
Pittsburgh, United States
Chrisblogging.com
From $0 to $24,347 a Month
Using the lessons from the Masterplan and what
Yaro teaches in his Membership Site Mastermind
program, I was able to launch a six figure
membership site, with over 700 members in just
one week.
Gideon Shalwick
Brisbane, Australia
Becomeablogger.com
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