tcs-wk8-pm.pdf

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LESSON 8: The Classic Squeeze
1.
The Headline
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Simple landing page
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Its only purpose -- to grab the attention
of the visitor, and get them to pony up their
email address in exchange for a 'carrot'.
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Great for quick list building
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Not so great at pre-qualifying people
who get on your list.
2.
Benefit/Offer Copy/Video or Both
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Features vs. Benefits
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What About The Carrot?
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Bullet Lists vs. Paragraphs
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Formatting
3.
Proof or Hero Shot
4.
Call To Action/Opt-in Form
See inside the lesson for some
advanced targeting techniques.
What Is The Classic
Squeeze?
The Core Elements & How
To Use Them
Some Advanced Stuff
LESSON 9
this week's task
Write your own Classic
Squeeze page. Use all the
work you've done up 'till
now.
At the end of this week
you should have a
headline, a benefit driven,
compelling copy and a
magnetic call-to-action.
Don't worry too much
about the techie setup of
the page. We'll do all that
later.
1. The Headline
2. Benefit / Offer Copy/
Video or Both
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make sure you use
Benefits not Features.
-- everything must speak to
the specific needs of the
person you're addressing
with your offer.
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use a mix of bullet lists
and paragraphs, then test
and tweak later to what
works in your market.
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make your page
scannable by using your
formatting smartly.
3. Proof or Hero Shot
4. Call To Action /
Opt-in
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keep focused on ONE
most-desired-action.
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be specific and direct.
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the headline is the ad for
the ad. It's one of the
biggest items that grabs the
attention of the prospect and
compels them to keep
reading.
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have your main hook in
your headline because it's
the big idea that really grabs
the reader's attention.
-- what you say is more
important than how you say
it.
-->
see inside the lesson for
some places of inspiration.
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this is a visual of the
'carrot' you've promised your
prospect.
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make it attractive and
clear.
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make sure the prospect
know what they're getting.
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ask your prospect to
enter her details in order to
get access to what you've
promised her.
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