HYPNO-SALES - HOW TO SELL ICE TO AN ESKIMO PART 1 OF 2
Dear Reader,
Welcome to the world of Covert Hypnosis and Subliminal Marketing!
In this article you will be learning some incredible tricks that can unquestionably make the difference between an ordinary and a Super-Salesperson/Marketer.
The principles taught here will enable you to skyrocket your sales or marketing campaign, and boost your self-confidence to higher levels.
We can’t help noticing that there are certain outstanding individuals who can convince, motivate and persuade people into taking action and/or buying any product or service they wish to sell. Whether through an ad, a sales letter or just a few minutes presentation, these Super-salespeople/Marketers have us literally hypnotized, desiring to have or use whatever they offer, and/or signing a contract without a second thought.
Sadly, it’s usually after the purchase that we come back from that hypnotically induced state and wonder what have made us buy, or sign in for something that, realistically, we might not have even needed at the time! Too late, you have been exposed to Hypno-sales.
You can have the same weapons in your sleeve, ready to be used to greatly increase your chances of closing a sale.
And why you need it, anyhow? Because whether you like it or not, in one way or another we are all salespeople. It does not matter if we are selling our talents, services, a product or even our image. It is essential, for those who want to achieve professional and financial success, to be familiar with the principles of Hypno-Sales and Power Communication.
Whether you are, or plan to be, in Direct Sales, Telemarketing, Network Marketing, Advertising, Copy Writing, or even if you own a retail store, or wish to find more effective ways to market your services, talents and products, this article is for you. Make good use of it and reap the guaranteed benefits.
Don’t underestimate the principles taught here. You can be sure that, at this exact moment, inside a luxurious Madison Ave. Office Building, someone is working on these same principles to sell you a new brand of toothpaste or a new car. They are diligently working with one goal in mind: TO CATCH YOUR ATTENTION AND MAKE YOU DESIRE TO OWN WHATEVER THEY HAVE TO SELL!
WHAT IS HYPNOSIS?
During my twelve years of Hypnosis research, practice and experimentation, I found one good definition for it:
HYPNOSIS IS COMMUNICATION
A special form of communication, that is. All the power attributed to hypnosis is a result of the practitioner’s ability to communicate well with the subject and introduce specific suggestions into his/her subconscious mind.
A good Hypnotist will grab your attention, direct your imagination, and implant ideas (habits, desires, behaviors, etc.) in your mind through suggestion. The same principles used in hypnosis can be successfully transferred to your sales and/or marketing campaign.
No, you don’t have to become a professional hypnotist to take advantage of it’s power, but just learn and practice a few basic principles that I’ll be sharing with you.
LAYING THE GROUND
Before getting into any specific technique for hypno-sales, we must work on ourselves. It doesn’t matter how much theoretical knowledge you have, if you don’t develop the right inner attitude, your efforts will be in vain.
A couple of characteristics shared by excellent sales people and marketers are:
- EMPOWERING ATTITUDE – They BELIEVE in themselves and DO NOT fear rejection. They don’t fear a two-letter word (no). They have an empowering self-image and belief system. There are many ways to develop these qualities, most books on NLP and Sales strategy will teach you these techniques.
- FOCUS – Empowered sales people plan, create goals and shoot for those goals, no matter what. It has been proven that people who define their goals to the minimum details have much more chance of accomplishing them.
In the sales arena, for example, your goals could be: -To make 10 sales calls a day -To visit 5 prospects a day -To sell $50,000 of products this year -To sell 100 of my online manuals a month, etc.
Once you establish goals, the means of accomplishing them come naturally through ideas and motivation.
PRACTICAL APPLICATIONS THE FIRST PRINCIPLE - SELLING INNER STATES
The first thing you should know about sales and marketing, what I call the first principle, is:
“PEOPLE WILL NOT BUY JUST A PRODUCT OR SERVICE, BUT THE STATE (EMOTION, EGO GRATIFICATION, EXCITEMENT) ASSOCIATED TO IT.”
You can see this principle working in every successful marketing or sales campaign. Otherwise, why should advertisers pay millions to have Michael Jackson selling you Pepsi-cola? Why should they create car commercials that resemble an action movie, or take you on a wild “mental sex trip” while trying to convince you that certain brand of perfume is the right one for you?
You don’t buy a toothpaste, but “Shine-clean teeth”, or the “sexy smile it will give you”, or the “Fresh mint breath”. You don’t buy a 2002 BMW Model, but “The car for the New Generation of Successful People”, or “The comfort and safety for your family”, or the “babe-magnet it will turn you into”.
Can you follow me? During a commercial ad or presentation, the seller don’t want you to visualize yourself writing a check for $5,000 down payment on a new car or signing a contract. He will try to do everything in his power to make you see, in your mind’s eyes, the excitement of driving through your neighborhood for the first time, or the beautiful blonde that will be attracted by your status or the wife kissing you when you get home with the new “family toy”.
When you watch a commercial ad, you don’t visualize yourself running to the nearest grocery store and buying the new, improved, toothpaste. What will come to your mind is how shine your teeth will be, how people will praise your beautiful smile, and how “tasty” your kisses will become.
It happens to you and your neighbor across the street every day! Why, that’s what the “Wizards of Subliminal Marketing” want to push into your mind. They want to sell you the “Sizzle”, not the steak.
In the battle for your mind, they can’t persuade you with logic or statistics. There are hundreds of models of cars and toothpaste to choose from. The company that manages to manipulate your thinking and emotions more effectively, will sell you first! There’s no way around.
Knowing these illuminating facts, why not use it in your favor? Let’s do it together:
EXERCISE
First of all, find out what your product, service or business opportunity has to offer in terms of ego-gratification, emotional satisfaction, excitement, comfort, sexual appeal, etc. It does not matter what you sell or market, you can always find a way to put an irresistible “Sizzle” on it.
Bellow you will find a list of people’s dominant wants. Your product or service will definitely fulfill one or more of these. The dominant wants of people are:
*To be sexier*To save money*To feel good*To be right*To be healthy*To be popular *To make Money*To be praised*To have security*To gratify curiosity*To look smarter*To be important *To be creative*To be successful*To be ahead of others*To save time*To be better than others*To be appreciated*To take advantage
From the list above, mark down the psychological wants that your product/service can fulfill. Focus your marketing campaign or sales presentation on those points. Soon I will teach you how to make your client feel as if HE/SHE has a burning desire to buy your product, but to follow this system successfully, you must first “dress” your offer in a way that it satisfies some of the above human needs.
Remember our first lesson: PEOPLE BUY EMOTIONS, EXCITEMENT, BENEFITS, ADVANTAGES, ETC. Don’t try to reason with them. Go straight to the point and grab them by their own weaknesses.
Follow this simple and magic formula:
1-List the irresistible benefits your product or service has to offer. 2-Have your client experience the strong emotions/states/excitement associated with your product/service. (If you use the right words, he will find a way to do it in his mind)
To conclude, just one more (very) important point: SEX SELLS. It always did and it will continue to do so. It is one of man’s (and woman’s, for that matter) basic instincts. If you can come up with a sexual appeal for your product or service, it will definitely sell like hot cakes. You can bet on it!
And, to tell you the truth, you can create a sex appeal for almost anything you want. They do it with cigarettes, liquors, chocolate, just to name a few (have you ever paid attention to Joe Camel’s nose and mouth?). OK, let me give you a few examples of phrases or headlines that can be successfully used to give a sexual tone to any marketing campaign:
-Tooth paste: “They will fight for your kisses” or “Now you don’t have to fear talking closer to his/her ears”. -Perfume: “The scent she/he was looking for in a man/woman”. - Car/Motorcycle: “They will turn their heads to look at you” or “Now you have no excuses to be the most desired guy/girl in town!”
Now, do some brainstorming and create the right “Sizzle” to whatever you have to sell. Write phrases that touch some human needs and desires, and try to create a couple of sexually inducing headlines. Follow the examples above and the Force will be with you!
In the next part of this article I’ll teach you the 4 phases of a successful sale and the 2 magic questions that will give you the lead in any sales situation.
God Bless Wellington Rodrigues
Wellington is a researcher and practitioner in the fields of Hypnosis, Personal Magnetism, subliminal persuasion and Mental Science. He is the author of the e-book “Secrets of Personal Magnetism Revealed, The art and science of human attraction”. http://covertpower.com
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