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Management Gurus
DAVID EVANS
Level 4
Consultant Editor: David Evans
Series Editors: Andy Hopkins and Jocelyn Potter
Pearson Education Limited
Edinburgh Gate, Harlow,
Essex CM20 2JE, England
and Associated Companies throughout the world.
ISBN 0 582 43046 1
First published 2000
Contents
page
The Gurus in this Book
Introduction
Chapter 1
Chapter 2
Welcome to the Machine
The Company Man
To Create a Customer
The Management Superstar
The Best of the Rest
vii
ix
1
17
31
46
55
61
3 5 7 9 108 6 4
Copyright © David Evans 2000
Typeset by Ferdinand Pageworks, London
Set in 11/14pt Bembo
Printed in Spain by Mateu Cromo, S. A. Pinto (Madrid)
Chapter 3
Chapter 4
Chapter 5
Activities
All rights reserved; no part of this publication may be reproduced, stored
in a retrieval system, or transmitted in any form or by any means,
electronic, mechanical, photocopying, recording or otherwise, without the
prior written permission of the Publishers.
Published by Pearson Education Limited in association with
Penguin Books Ltd, both companies being subsidiaries of Pearson Plc
Acknowledgements:
The Ronald Grant Archive: p. 1; Corbis: pp. 5,18, 32 and 47;
Quadrant Picture Library: p. 14; Images Colour Library: p. 29;
Popperfoto: p. 44; Elizabeth Handy: p. 57
For a complete list of titles available in the Penguin Readers series please write to your local
Pearson Education office or contact: Penguin Readers Marketing Department,
Pearson Education, Edinburgh Gate, Harlow, Essex, CM20 2JE.
Business Wordlist
accountant
branch
capital
compete
consultant
contract
corporation
deal
expand
finances
industry
loss
negotiate
objective
partnership
profit
risk
sack
share
stock exchange
a person who reports the financial health of
a business
a part of a large organization, often a shop or
an office
money that helps to build a new business
to try to win
a person who gives business advice
a formal legal agreement
a big company
to buy and sell
to increase or grow
the amount of money that a business or
person has
a type of business
the amount of money that a business loses
to try to come to an agreement with another
person
a business aim
a business that is owned by two or more
people
money that is made in business
the danger of losing money
to tell someone to leave their job
a piece of paper that says that you own a part
of a company
a place where people buy and sell shares
v

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