AmazonKindlePublishingGuidelines.pdf

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Amazon Kindle Publishing
Guidelines
How to make books available for the Kindle
platform
version 2014.3
This document describes the primary ways publishers, authors, and conversion houses can
make their content available on the Amazon Kindle platform. This document includes guidelines
and suggestions to ensure a smooth conversion and publication process.
Copyright © 2014 Amazon.com, Inc. or its affiliates. All rights reserved.
Revision History
Revision
Number
2014.3
Publishing on Kindle: Guidelines for Publishers
Revision Notes
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Updated 2.2.2.3 Using KindleGen
Updated 3.6.3 Image Guideline #3: Use Color Images
Updated 3.6.5 Image Guideline #5: Use GIF or PNG for Line-Art and Text
Updated 3.6.6 Image Guideline #6: Image and Font Size Requirements for Line-Art and Text
Updated 4.3.3 Recommendation #3: Optimizing Content for Full Screen
Updated 4.3.7 Recommendation #7: Do Not Include an HTML Front Cover
Added 4.3.9 Recommendation #9: Do Not Include Start Reading Location
Updated 4.4.1 Using Side-by-Side Images to Form a Double-Page Spread When Orientation-Lock Is Set to
Landscape
Updated 5.2 Asset Requirements
Updated 6 Audio and Video Guidelines
Updated 9.1 Testing Kindle Books
Updated 3.1.1 Text Guideline #1: Body Text Must Use Defaults
Updated 3.2.2 Cover Image Guideline #2: Internal Content Cover Image Is Mandatory
Updated 3.2.3 Cover Image Guideline #3: Internal Cover Must Not Appear Twice
Updated 3.6.1 Image Guideline #1: Use Supported Input Formats
Updated 3.6.2 Image Guideline #2: KindleGen Performs Automatic Image Conversions
Added 3.10.9 HTML Guideline #9: File References Must Match Case and Spelling of Source
Updated 5.2 Asset Requirements
Updated 2.2.2.4 KindleGen Messages
Updated 3.2.1 Cover Image Guideline #1: Marketing Cover Image Is Mandatory
Updated 3.6 Image Guidelines
Updated 3.6.2 Image Guideline #2: KindleGen Performs Automatic Image Conversions
Added 3.6.11 Image Guideline #11: Use Supported SVG Tags and Elements
Added 3.12 External Link Guidelines
Updated 4.3.3 Recommendation #3: Optimizing Content for Full Screen
Updated 5 Creating Fixed-Layout Graphic Novels/Manga/Comics
Updated 5.2 Asset Requirements
Updated 7 Dictionary Overview (and all subsections of same)
Updated 11.1 Appendix A: HTML Tags Supported in Kindle Format 8
Updated 11.2 Appendix B: CSS Selectors, Attributes, and Properties Supported in Kindle Format 8
2014.2
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2014.1.1
2014.1
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Kindle Publishing Guidelines
Amazon.com
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Table of Contents
Publishing on Kindle: Guidelines for Publishers
1 Getting Started ............................................................................................................................ 7
2 Paths to Getting Your Content on Kindle ................................................................................. 7
2.1 Amazon’s Kindle Direct Publishing Platform .......................................................................... 7
2.2 Creating Kindle Books In-House Using Kindle Publisher Tools ............................................. 7
2.2.1 Kindle Plugin for Adobe InDesign ..................................................................................................................... 7
2.2.2 KindleGen ........................................................................................................................................................ 7
2.2.3 Kindle Previewer Software ............................................................................................................................. 10
2.3 Third-Party Conversion Services .......................................................................................... 10
3 General Formatting Guidelines ............................................................................................... 11
3.1 Text Guidelines ..................................................................................................................... 12
3.1.1 Text Guideline #1: Body Text Must Use Defaults ........................................................................................... 12
3.1.2 Text Guideline #2: Use CSS for Page Breaks ................................................................................................ 12
3.1.3 Text Guideline #3: Formatting Paragraphs ..................................................................................................... 12
3.1.4 Text Guideline #4: Other Encodings Are Supported ....................................................................................... 13
3.1.5 Text Guideline #5: Spaces and Unicode Characters ...................................................................................... 13
3.1.6 Text Guideline #6: Monospaced Font Is Supported ........................................................................................ 13
3.1.7 Text Guideline #7: CSS Support .................................................................................................................... 13
3.1.8 Text Guideline #8: Page Numbers.................................................................................................................. 15
3.1.9 Text Guideline #9: Customizing Font Selection .............................................................................................. 15
3.2 Cover Image Guidelines ....................................................................................................... 15
3.2.1 Cover Image Guideline #1: Marketing Cover Image Is Mandatory .................................................................. 15
3.2.2 Cover Image Guideline #2: Internal Content Cover Image Is Mandatory ........................................................ 16
3.2.3 Cover Image Guideline #3: Internal Cover Must Not Appear Twice ................................................................ 17
3.3 Table of Contents Guidelines ............................................................................................... 17
3.3.1 TOC Guideline #1: Logical TOC Is Recommended ........................................................................................ 17
3.3.2 TOC Guideline #2: HTML TOC Must Be Linked ............................................................................................. 19
3.3.3 TOC Guideline #3: HTML TOC Must Be Referenced ..................................................................................... 19
3.3.4 TOC Guideline #4: No Tables in TOC ............................................................................................................ 19
3.3.5 TOC Guideline #5: No Page Numbers in TOC ............................................................................................... 19
3.3.6 TOC Guideline #6: Place the TOC at the Front of the Book ............................................................................ 20
3.3.7 TOC Guideline #7: Include a TOC for Bundled Editions ................................................................................. 20
3.4 landmarks nav Elements Guidelines .................................................................................... 20
3.4.1 landmarks nav Elements Guideline #1: Recommended landmarks nav Elements .......................................... 20
3.5 Guide Item Guidelines .......................................................................................................... 20
3.5.1 Guide Item Guideline #1: Recommended Guide Items ................................................................................... 20
3.6 Image Guidelines .................................................................................................................. 20
3.6.1 Image Guideline #1: Use Supported Input Formats ........................................................................................ 20
Kindle Publishing Guidelines
Amazon.com
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Publishing on Kindle: Guidelines for Publishers
3.6.2 Image Guideline #2: KindleGen Performs Automatic Image Conversions....................................................... 21
3.6.3 Image Guideline #3: Use Color Images .......................................................................................................... 21
3.6.4 Image Guideline #4: Photographs Should Use JPEG Format ......................................................................... 21
3.6.5 Image Guideline #5: Use GIF or PNG for Line-Art and Text ........................................................................... 21
3.6.6 Image Guideline #6: Image and Font Size Requirements for Line-Art and Text .............................................. 21
3.6.7 Image Guideline #7: Prefer HTML to Images.................................................................................................. 24
3.6.8 Image Guideline #8: Image Caption Placement.............................................................................................. 25
3.6.9 Image Guideline #9: Controlling Image Aspect Ratio...................................................................................... 25
3.6.10 Image Guideline #10: Displaying Text Correctly within SVG ......................................................................... 25
3.6.11 Image Guideline #11: Use Supported SVG Tags and Elements ................................................................... 26
3.7 Table Guidelines ................................................................................................................... 28
3.7.1 Table Guideline #1: Use Tables for Tabular Data Only................................................................................... 28
3.7.2 Table Guideline #2: Avoid Large Tables ......................................................................................................... 28
3.7.3 Table Guideline #3: Create Simple HTML Tables ........................................................................................... 29
3.7.4 Table Guideline #4: Split Tables as Needed ................................................................................................... 29
3.7.5 Table Guideline #5: Optimize for Maximum Table Size .................................................................................. 29
3.8 Adobe Digital Editions Compatibility Guidelines .................................................................. 29
3.8.1 Adobe Digital Editions Compatibility Guideline #1: Use Unique Item IDs ........................................................ 29
3.9 Styling Guidelines ................................................................................................................. 30
3.9.1 Styling Guideline #1: Use a Nested HTML TOC ............................................................................................. 30
3.9.2 Styling Guideline #2: Format Sidebars Correctly ............................................................................................ 30
3.10 HTML Guidelines ................................................................................................................ 30
3.10.1 HTML Guideline #1: Constructing Well-Formed HTML Documents (XHTML) ............................................... 30
3.10.2 HTML Guideline #2: Anchors Must Be Added Before Formatting Tags......................................................... 31
3.10.3 HTML Guideline #3: EPUB Guide Items Are Optional .................................................................................. 31
3.10.4 HTML Guideline #4: Using Single Column Layout and Avoiding Absolute Positions ..................................... 31
3.10.5 HTML Guideline #5: Using position:absolute for Text on Image.................................................................... 31
3.10.6 HTML Guideline #6: Avoid Using Negative Values ....................................................................................... 31
3.10.7 HTML Guideline #7: Avoid Using Scripting ................................................................................................... 31
3.10.8 HTML Guideline #8: Avoid Using Negative Values for Line Height ............................................................... 31
3.10.9 HTML Guideline #9: File References Must Match Case and Spelling of Source ........................................... 31
3.11 Embedded Font Guidelines ................................................................................................ 31
3.12 External Link Guidelines ..................................................................................................... 32
4 Creating Fixed-Layout Children’s Books ............................................................................... 32
4.1 Metadata Fields Supporting Fixed-Layout Books ................................................................ 32
4.2 Content Requirements.......................................................................................................... 33
4.2.1 Requirement #1: Using HTML File Structure .................................................................................................. 33
4.2.2 Requirement #2: Using Region Magnification (Pop-ups) ................................................................................ 34
4.2.3 Requirement #3: Setting Images as Background Images ............................................................................... 36
4.3 Content Recommendations .................................................................................................. 36
4.3.1 Recommendation #1: Applying CSS Reset .................................................................................................... 36
Kindle Publishing Guidelines
Amazon.com
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Publishing on Kindle: Guidelines for Publishers
4.3.2 Recommendation #2: Including One CSS File Per HTML Page ..................................................................... 36
4.3.3 Recommendation #3: Optimizing Content for Full Screen .............................................................................. 36
4.3.4 Recommendation #4: Using Large Region Magnification Tap Targets in Children’s Books ............................ 36
4.3.5 Recommendation #5: Future-Proofing Fixed-Layout Content in Children’s Books .......................................... 36
4.3.6 Recommendation #6: Including Specific Fonts ............................................................................................... 37
4.3.7 Recommendation #7: Do Not Include an HTML Front Cover .......................................................................... 37
4.3.8 Recommendation #8: Including Back Cover ................................................................................................... 37
4.3.9 Recommendation #9: Do Not Include Start Reading Location ........................................................................ 37
4.4 Creating Children’s Books with Multipage Background Images and Text ........................... 37
4.4.1 Using Side-by-Side Images to Form a Double-Page Spread When Orientation-Lock Is Set to Landscape ..... 37
4.4.2 Positioning Text Blocks .................................................................................................................................. 39
4.4.3 Aligning Text .................................................................................................................................................. 39
5 Creating Fixed-Layout Graphic Novels/Manga/Comics ........................................................ 39
5.1 Metadata Fields Supporting Fixed-Layout Books ................................................................ 39
5.2 Asset Requirements ............................................................................................................. 41
5.3 Image Quality ....................................................................................................................... 41
5.4 Panel View (Region Magnification) ...................................................................................... 41
5.5 Optimizing Content for the Graphic Novel Experience......................................................... 43
5.5.1 Optimizing Tap Targets .................................................................................................................................. 43
5.5.2 Optimizing View Panels.................................................................................................................................. 43
5.5.3 Optimizing for Wide or Tall Action Scenes...................................................................................................... 43
5.5.4 Optimizing for Large Text Blocks .................................................................................................................... 44
5.6 Virtual Panels in Comics and Manga ................................................................................... 46
5.6.1 Requirement #1: Pairing Pages When Orientation-Lock Equals None ............................................................ 47
6 Audio and Video Guidelines .................................................................................................... 51
6.1 Embedded Video .................................................................................................................. 51
6.2 Streaming Video ................................................................................................................... 51
6.3 Embedded Audio .................................................................................................................. 51
6.4 Streaming Audio ................................................................................................................... 52
6.5 Multimedia Directory ............................................................................................................. 52
6.6 Audio Guidelines .................................................................................................................. 52
6.7 Video Guidelines .................................................................................................................. 52
6.8 Audio and Video Metadata ................................................................................................... 53
6.9 NCX File ............................................................................................................................... 53
6.10 Images with Play Controls .................................................................................................. 53
6.11 File Names Are Case-Sensitive ......................................................................................... 54
6.12 Confirm Correct Mime-Type ............................................................................................... 54
6.13 File Size .............................................................................................................................. 54
6.14 Narration ............................................................................................................................. 54
Kindle Publishing Guidelines
Amazon.com
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