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Before&After

Extra

03.17.09

BAmagazine.com

Split the logo

On the way to her beautiful logo for the Jennifer Diamond Foundation, designer Karen

Barranco rendered several promising sketches as complete stationery. While the

sketches didn’t make the cut, the stationery looks great. One useful technique:

Words and image

are often

designed as interwoven elements,

as we see on the business card

above. But they don’t need to be . . .

Together, apart or alone

. . . Instead, they can be designed to work independently. The result is flexible; each can be

used where it’s strongest or most appropriate —alone in tight quarters (text only ) or low-res

environments (image only). Apart they can double the message; note above how opposite

sides of the envelope reinforce each other. Color is the connector.

See the full story of Karen’s beautiful design for the Jennifer Diamond

Cancer Foundation in

Design from a creative brief

(article

0680).

Extra

03.17.09