BA0703Proximity.pdf

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Before&After
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BAmagazine.com
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Proximity
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Gestalt theory
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Part five of eight
re there rules for design? early last
century, psychologists in Austria and
germany developed a school of psychology
called gestalt, which attempts to explain human
behavior in terms of pattern seeking. gestalt theory
explains how the eye organizes visual experiences
and how the brain interprets them. gestalt is not
design, but knowing the visual principles of gestalt
will give you a valuable design toolbox.
One way the brain organizes visual patterns
is by grouping elements on the
basis of
proximity,
or nearness.
Continued
Continued
Gestalt theory: Proximity
0703
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Gestalt theory: Proximity
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The principle of proximity
When separate elements are grouped, they appear united just because
they’re close, even if they’re not alike.
Because the horizontal
distance between the
dots is greater than the
vertical distance, we
see them as columns.
Even when the elements are
dissimilar, their proximity still
causes us to perceive them
as columns.
   
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Proximity overrides differences
Use proximity to group different letters, forms or colors into a logo.
USed Bicycle Shop
Proximity forms a word
Although the letterforms are dissimilar, they read
as a word because of their close proximity.
KIDKRAFT
Proximity forms a shape
Similarly, despite the different shapes
and colors, proximity creates a
recognizeable silhouette of a house.
   
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Group related elements
Grouping creates a more organized presentation, which looks better
and allows the viewer to read the information more easily.
Before
Aerospace & Vehicular
Systems
P: 619 345-6789
F: 619-345-6700
nlittlepage@avsystems.com
www.avsystems.com
After
A E R O S pA c E & V E H I c U L A R
SyStEmS
1st
Norman Littlepage
(
Vice President)
Aerospace & Vehicular Systems
300 La Jolla Village Dr., Suite B, San Diego, CA 92122
A
C
B
Norman Littlepage
Vice President
nlittlepage@avsystems.com
www.avsystems.com
2nd
3rd
4th
5th
Disconnected
Designed merely to “fill the
space,” contact information
has been separated into three
clumps. This forces the viewer
to do unnecessary work con-
necting the pieces (right).
B
A
C
619 345 6789 P
619 345 6700 F
Aerospace & Vehicular Systems
300 La Jolla Village Dr., Ste. B
San Diego, CA 92122
Connected
(Above, left) Grouping the text blocks creates
instant clarity; the contact information is
now read easily from top to bottom. (Above,
right) Changing to a vertical format allows
the logo — the visual point of interest — to be
on top. Note the hierarchy; the most impor-
tant stuff comes first, on down to the least.
   
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Gestalt theory: Proximity
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CAPROJECT
Charles Alexandre Project
The Charles Alexandre Project was created
to promote the study and enjoyment of
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chasible lape texture bebast.
Texture and flasp net exating end
mist of it. Spaff forl isn’t cubular but
quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack. It has
larch to say fan. Elesara and order is fay
of alm. Texture and flasp net exating end
mist of it snooling.
GLOBAL REACH
Texture end mist of it. Spaff
forl isn’t cubular but quastic,
leam restart that can’t
prebast. It’s tope, this fluant
chasible. Silk, shast, lape
and behast the thin chack. It
has larch to say fan. Elesara
and order is fay of alm.
Texture and flasp net exating
end mist of it snooling. Spaff
forl isn’t cubular but quastic,
leam restart that can’t
prebast top elesara.
Michael LaBreque, Ph.D.
Texture and flasp net exating end mist of
it. Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and behast
the thin chack. It has larch to say fan.
Elesara and order is fay of alm. Texture and
flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast.
Texture and flasp net exating end mist
of it. Spaff forl isn’t cubular but quastic,
leam restart that can’t prebast. It’s tope,
this fluant silk is fay of alm chasible.
Jessica Burton, Ph.D.
It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack. Texture and
flasp net exating end mist of it. Spaff forl
isn’t cubular but quastic, leam restart that
can’t prebast. It’s tope, this fluant chasible.
Silk, shast, lape and behast the thin chack.
Elesara and flasp net exating end mist
of it. Spaff forl isn’t cubular but quastic,
leam restart that can’t prebast. It’s tope,
this fluant chasible. Silk, shast, lape and
behast the thin chack.
Tommy Carter, M.F.A.
Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. Texture and flasp
net exating end mist of it. Spaff forl isn’t
cubular but quastic, leam restart that can’t
prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. It
has larch to say fan. Elesara and order is
fay of alm. Texture and flasp net exating end
mist of it snooling.
Silk and flasp net exating end mist of
it. Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this
fluant chasible silk is fay of alm.

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