5.3-YouTube+Ads+Resources.pdf
(
352 KB
)
Pobierz
YouTube Ads
How to use YouTube ads to increase views, subscribers and revenue. Learn
how to optimize your campaigns, and get more views and clicks for less…
You’ve seen the really annoying YouTube ads before right?
The ones that pop up before videos that you can’t skip until after 5 seconds of the
ad. The ones that appear in the search results above the organic results, and also
the ones to the side of the videos you’ve been watching.
If you haven’t consciously noticed them, you’ve probably clicked one before…
Here I want to show you how powerful YouTube ads are right now, and I’m going
to offer some tips and strategies to maximize your campaigns.
You’re going to be able to generate targeted views, increase your subscriber
base, and also send clicks to your own products, affiliate offers and more…
NOTE:
YouTube Ads are a form of PAID TRAFFIC. Therefore we will be spending
some money. It’s important to note you can choose how much to spend (you
could even spend just $3 a day) and if you see a return on the traffic you’re
buying then you’re not actually losing any money.
Ready to drive targeted views, subscribers and clicks quickly?
Then read on…
Watch The YouTube Ads Video Here
The Types Of Ads
You have a few options of ads you’re going to run, but these are the most
popular.
In-‐Stream Ads
A video ad placed in front of videos which the user can watch, click on, and skip.
You’ve probably seen these when you’ve tried to watch videos before, and yes,
you can create your own ad and decide who’s going to view them.
Key Things To Consider With In-‐Stream Ads
•
With an in-‐stream ad, you’re only charged for a view if the person it’s
delivered to watches over 30 seconds of your video ad. If the video is shorter
than 30 seconds, you’ll get charged once they watch all of it. So if someone
sees it, and skips it after 6 seconds, you won’t be charged for that view.
In stream ads work well with interest targeting, alongside placement
targeting (more on this soon)
You should create an in stream ad, and think about gaining the attention of
the viewer. This is called disruptive advertising, and you want to think
about how you’re going to get their attention and get them to click through.
Keep the ad short, compelling, and entice them to want to find out more.
You can send the viewer to your channel, to a video, and also to an external
link (sales page)
•
•
•
In-‐Display Ads
You have various options to choose from with an in-‐display ad.
You can advertise within search results, targeting keywords and being shown as
the top result. You can advertise within the suggested videos section of a related
video, alongside on a video overlay.
You can write a headline, choose a thumbnail and write a compelling description
too.
Key Things To Consider With In-‐Display Ads
•
With an in-‐display ad, you can send the user straight to the typical video
page where they can watch, share and comment or you can send them to
your channel page. The video you use for the ad will become the featured
image. If you’re looking to increase brand awareness and subscribers then
go to the channel page, if you want to interact or have call to actions then
go straight to the video.
These ads work well with keyword targeting, as you can pay to rank well for
targeted keywords. (more on this soon)
You want to send them to good content, and typically send them to longer
videos. People tend to be search for something to find your ad, so you want
to send them to a compelling video which will hold their attention. Use in-‐
display ads to drive views to some of your best videos.
Choose the most eye catching thumbnail, and write a compelling headline
and description to get them to click.
•
•
•
The Targeting
Think about it…
Where do you want to target them, how do you want to target them and who do
you want to target?
YouTube offers various targeting options.
The more targeted you can make your ads the better, as failing to drive targeted
views and clicks will result in low engagement.
You can target people by…
•
•
•
Demographic
– By age, gender, location and more.
By topic
– You can target videos related to a given topic
By interest
– You can target a user who shows an interest in a topic. This
pulls data from what they search, what they watch, and it will display
relevant ads to them.
By keyword
– Choose a selection of keywords that target your potential
audience. What would people search to find your video?
By placement
– Decide what video and channel’s you want your ad to be
show on
Retargeting
– Target people who visit your website
•
•
•
The more targeted you can make your ads the better, but you want to make sure
your audience is on a large scale. Too smaller audiences will mean your ad will
hardly be displayed…
Optimize Campaigns
When you start to run your campaigns, you’ll gather analytics from the. YouTube
provides stats such as target keywords that are performing well, target
keywords that are costing you a lot per view, plus how long people watch your
in-‐stream ads.
In fact, YouTube provides a lot of stats that we can use to optimize our
campaigns.
TIP:
Run your campaigns with a high bid for view to start with. Use as many
related keywords and targeting as you can and then after a week review your
ads. What keywords aren’t performing? Which ones are? Optimize your ad upon
the analytics gathered.
Don’t forget to split test ad copy, thumbnails, videos and also targeting.
My notes from the
training Video…
•
Think about… (Where you want to target them, how you
want to target them and who you want to target)
•
You have in display ads (next to videos, in search
results, on video overlays) you have in-stream (before
videos)
•
Choosing ‘Accelerated’ will spend your budget faster
(which is good if you’re launching something)
•
You can target locations, but most importantly you can
target zip codes and also a radius around a zip code.
•
Specify a language you want to target (same as your
video)
•
Choosing ‘Rotate evenly and optimize for views’ is the
most popular option upon marketers.
•
Frequency cap – This is good to use if you don’t want to
spam your users. Set it to 3 per week and this will only
show your ad to the same person 3 times in that week.
Plik z chomika:
p0zycjonowanie
Inne pliki z tego folderu:
5.0-Promotional+Strategies+Welcome+Video+(new).mp4
(4390 KB)
5.1-Promoting+On+YouTube.mp4
(58448 KB)
5.1-Promotion+On+YouTube+Resources.pdf
(225 KB)
5.1-Turn+Views+Into+Subscribers.mp4
(10638 KB)
5.2-Promoting+Off+YouTube.mp4
(67905 KB)
Inne foldery tego chomika:
0.Get Started
1.Niche Discovery
2.Video Creation
3.Channel Branding
4.Publishing
Zgłoś jeśli
naruszono regulamin