Traffic Authority - Sell Your Own Products.pdf

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Introduction
Back again?
So this section here is all about how you can use the Traffic
Authority strategy to sell our own products. Before we do
though, you’ve read the Manual right? Because you
shouldn’t be starting the course with this eBook here, you
need to make sure you’ve read the Manual and understood
the strategy. So do that now if you haven’t.
Lets go.
So you’re a product creator? Or you’re an aspiring product
creator? Cool! You may also sell physical products, like I used
to, which again this is something I will cover in this section. In
fact, any product you may be selling or wanting to sell can
be used for this strategy.
But lets strip it back to the basics, and for a minute, I’m going
to guess that you haven’t got anything for sale currently.
Here’s a really quick, step-by-step process of what you need
to do to start selling your own products:
1.
Come up with an idea
– That’s right, you need to come
up with an idea for a product. Is it going to be a
product that can be electronically delivered? Is it a
physical product? What is the product going to cover
and what benefit is it going to bring customers?
2.
Create your product
– Obviously the next step is to
create your product. Either knuckle down and write the
eBook you’ve planned, create that video series, or buy
in the physical stock you need. Whatever it is, by the
end of this stage you’ll have a product ready to sell to
customers.
3.
Develop a sales page
– You need to then create a
sales page to market and sell your product on. PayPal is
the typical payment process to sell products online,
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although there are other options. Look to create sales
copy that sells, and make it easy to view and use.
4.
Test
– You want to test to make sure everything is
working as it should, payment buttons work, if you’re
setting up an affiliate scheme the affiliate links are
tracked, make sure all buttons work and all graphics
along with making sure it’s user friendly.
5.
Send traffic
– We’re then going to send traffic, of course
using the Traffic Authority strategy. Test conversions
(how many visitors buy) and tweak accordingly.
Now like I’ve already mentioned, that is the bare essentials
from the very beginning. I could create a whole new course
on how to create and market your own products, but this
isn’t about that.
Where To Start
This has to be one of my favorite ways to monetize this
strategy.
I mean it’s great for all of the ways I’ve covered, but when
we’re using it for affiliate marketing purposes we’re simply
putting money in other peoples pockets too. If we can
create our own products ready to sell, we can cut the
shared commissions and profit on this 100%.
Not only that, but with this we can negotiate with the
YouTube authority a lot easier. I mean it’s very rare that
they’re going to say no to your offer if you use the strategies
I’m going to share in this section.
Why?
Because when you’re a product creator, or when you have
something you’ve created and are ready to sell, you’re
already deemed as an authority too.
Therefore, the person
we’re contacting takes you more seriously. It almost adds a
whole new weight to your proposition.
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This leads to us not having to offer as much, and we don’t
need to be as persuasive as we may be for other methods.
For example, when using this strategy for affiliate marketing
purposes, we need to position our offer differently. If the
channel owner is clued up, and they know about affiliate
marketing, what stops them from just creating a video and
adding their own affiliate link instead of yours? Profiting
100%? Therefore we need to be more persuasive when
contacting them that they’re benefiting from our proposition.
But when using this to sell our own products, we don’t have
to be as persuasive.
Here’s what we need to do.
Once we’ve got our product ready to sell, we still follow the
same steps taught in the Traffic Authority manual. We have
to:
1. Gather keywords
2. Search for videos and channels
3. We then negotiate (which is what we’re going to need
to tailor, and you’re going to learn how shortly.)
4. Track, rinse and repeat
We perform the same 4 steps.
But we need to tailor our approach to the fact we want the
YouTube authority to promote our sales page, to promote
our product, leading to them sending us targeted traffic and
generating us sales.
The main thing you need to focus on is the approach.
The Approach
When people try to use this strategy, they end up sending a
generic email to the channel owner. This will get you
nowhere. I mean, it might get you somewhere, but 8 out of
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the 10 times you send your proposition you won’t get a
response.
Now I’ve already mentioned when using the strategy with
this plan of attack (to sell our own products), we’re
automatically seen as an authority. We run a business, in the
same niche as the YouTube authority, and we have
something their subscribers can buy to benefit them. Straight
away, that’s high marks for us.
Therefore you need to be subtle with what you want to
achieve here. Yes, we want them to create a video
recommending people to buy our product or to add our
promotion to an existing video, but we don’t want them to
know this straight away.
We also have a great incentive that we can offer them,
which costs us next to nothing, and it’s something they’ll
probably love.
Offer 1: Offer Them Your Product
Now this is why I love this strategy for selling my own
products, because we can offer them a simple incentive to
send traffic our way, which benefits them and of course
benefits us.
We have a product, and this product is related to what their
YouTube channel is all about in most cases. Therefore they’re
going to be interested in getting their hands on what we’re
selling. Now the product to us, cost price, is probably next to
nothing. But if its value is averagely high to the customer,
they’re going to think they’re getting a lot out of it.
An example of this is me. I’m press, I run a magazine within a
niche that gets a lot of traffic. I get brands who send me
products, for of course me to keep and then review. I only
really look at how much it would of cost me. So say someone
sent me an eBook, which per unit costs them $10. If its value
is $97, I’m of course only going to be interested in the higher
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