An Introduction to Brain and Behavior 3rd ed. - B. Kolb, et. al., (Worth, 2011) WW.pdf

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AN INTRODUCTION TO
BRAIN AND BEHAVIOR
The image on the cover illustrates a cell-staining technique called Brainbow
developed by Jean Livet and his colleagues at Harvard University. (The name is a play
on the word “rainbow.”) In this Brainbow image of a mouse hippocampus, the brain
cells are expressing fluorescent proteins. The Brainbow technique, which labels cells
by highlighting them with distinct colors, involves introducing into mice genes that
produce cyan (blue), green, yellow, and red fluorescent proteins. The “red” gene is
obtained from coral and the “blue” and “green” genes are obtained from jellyfish. The
extent to which each gene is activated varies somewhat, owing to chance factors, and
by mixes of the primary colors produces fluorescence in one hundred or more
different hues. Brainbow offers a way to image the shape and location of cells and to
describe neuronal circuits—that is, where each neuron sends its processes and how it
interconnects with other neurons.
Lichtman Laboratory/Harvard University
To the first neuron, our ancestors, our families, and
students who read this book
Senior Publisher: Catherine Woods
Senior Acquisitions Editor: Charles Linsmeier
Development Editor: Barbara Brooks
Marketing Coordinator: Jennifer Bilello
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Media and Supplements Editor: Peter Twickler
Text and Cover Design: Vicki Tomaselli
Photo Editor: Ted Szczepanski
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Illustrations: Dragonfly Media Group and Northeastern Graphic, Inc.
Composition: Northeastern Graphic, Inc.
Printing and Binding: Worldcolor Versailles
Library of Congress Control Number: 2009936819
ISBN-13: 9780716776918
ISBN-10: 071677691X
Copyright © 2011, 2006, 2001 by Worth Publishers
All rights reserved
Printed in the United States of America
First printing
Worth Publishers
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New York, NY 10010
www.worthpublishers.com
AN INTRODUCTION TO
BRAIN AND BEHAVIOR
Third Edition
BRYAN KOLB
University of Lethbridge
IAN Q. WHISHAW
University of Lethbridge
WORTH PUBLISHERS
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