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WIN! SOLID SILVER MORGAN CUFFLINKS WORTH OVER £200
FOR THE MORGAN ENTHUSIAST
US COAST-TO-COAST
MORGAN ADVENTURE
Record
Breakers
Life
Begins
at 80!
4/4 THE WORLD’S LONGEST
RUNNING PRODUCTION CAR
A UNIQUE FLEET
OF MORGAN
DELIVERY VANS
TH
E
OFFICIA
Mog
Van
Man
MARCH
2016 - £4.50
L
OR
SED
MAGA
PLUS
EXPERT
VIEWS
ON EV’S
FLOG IT!
TR-ENGINED
1953 PLUS 4
NEW SERIES:
FOLLOW
THAT CAR!
IN
EN
Z
E
D
#48
//
MARCH 2016
EDITORIAL
Editor in Chief
Julia Hope
julia@projectviva.co.uk
Assistant Editor
Chris Pollitt
chris@projectviva.co.uk
Editorial Assistant
James Ball
james@projectviva.co.uk
Design Manager
Joe Everley
Designer
Don MacLachlan
Contributors
James Washbrook, Jon Wells
Karl Ashton, Martyn Webb,
Photography
Bruce Holder
EDITOR’S
LETTER
As far as iconic years in history go, it’s fair to say that 1936
probably doesn’t have the kudos and stand-out factor of say, 1918
or 1945. However, a little bit of research shows that 80 years ago,
there were some pretty impressive things going on. For example, did you
know that in 1936, the first sunscreen was invented by Eugene Schuèller, the
founder of L'Oreal Cosmetics, as indeed was the first helicopter by Heinrich
Focke, not to mention the Zippo lighter? Not impressed? OK, well this also
happened to be the year in which King Edward VIII abdicated to marry
Wallis Simpson, the Spanish Civil War began, and Gone with the Wind was
first published. So what, I hear you mutter? Well…1936 also happens to be
the year in which the first ever Morgan 4/4 was invented. Ah, now it’s
making sense! Yes, it’s the world’s longest-running production vehicle and it’s
celebrating its 80th year this year – it’s an octogenarian, and still going
strong. The 4-4 had its first major public debut at the Olympia Motor Show
in London, 1936, priced at 185 guineas. Today, whilst the price has gone up
quite significantly, the model has endured the test of time, proving to be the
stalwart anchor in Morgan’s portfolio over the decades. So, this month, we
take a look back at what has made this car the icon that it has become and
celebrate its unique place in motoring history, ahead of the unveiling, in a
few weeks’ time, of the latest incarnation of this incredible vehicle at
the Geneva Motor Show.
Happy birthday 4/4 – and while we’re at it, same to
you Roy Orbison, Burt Reynolds, Engelbert
Humperdinck and Ursula Andress!
A
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© MOG Magazine is published by Project Viva Limited,
The Outlook, 6 Sansome Walk, Worcester, WR1 1LH
Telephone
01905 330177
Email
info@mogmag.co.uk
Web
www.mogmag.co.uk
MOG is a registered trademark of Project Viva Limited
and registered with the British Library ISSN 2049-1786.
Print & Digital Publishing by Contract Publishing UK
(CPUK) Ltd.
The views and opinions expressed by any contributors,
advertisers and any third parties are those of the
respective authors and do not neccessarily reflect the
view of, nor are endorsed by, the publisher or
Morgan Technologies Limited and its group of companies.
MOG Magazine is wholly protected by copyright and nothing
may be wholly or partly reprinted without permission.
www.mogmag.co.uk
003
012
COVER STORY: 4/4 80TH ANNIVERSARY
Contents
REGULARS
006
MOGMAIL
Your letters, emails, tweets and thoughts
009
NEWSBITES
All the latest industry and Morgan talk
039
ON THE RECORD
MOG talks to Dan Faithfull, EV guru,
about the future of electric vehicles
042
NEW SERIES:
MOGIPEDIA
All you ever wanted to know about the 4/4
070
WHAT’S IN THE WORKSHOP
All spruced up!
094
TRIED & TESTED
MOG puts a selection of the
latest motoring products through
their paces
114
INSIDE TRACK
Behind the scenes with
the latest goings-on at
the factory
#48
//
MARCH 2016
FEATURES
012
COVER STORY
Celebrating 80 years of the evergreen 4/4
026
A TO B VIA 3
Record-breaking three-wheel style in the US of A
026
033
NEW PERSPECTIVES
The latest Morgan fantasy designs: delivering the Morgan van
046
ICONIC MORGANS
As good as new – 1934 F-type
052
CLOCKING ON
A workday in the life of a Morgan employee
094
004
www.mogmag.co.uk
WIN!
P103
MORGAN SILVER CUFFLINKS WORTH £200!
MOG LIFESTYLE
059
RACING
The evolution of motorsport safety
064
TIMELINE
MOG slices and dices the annuls of time to
spotlight on Morgan and the motoring
history of the 1940s and ’50s
092
PERFECT PARTS
Behind the scenes of the new Aero 8
chassis
073
HANDMADE IN BRITAIN
A Cornish cuppa courtesy of
Tregothnan
081
MOTORING MECCAS
Feathers and fowl at the Bentley
Wildfowl Motor Museum
103
COMPETITION
Win! Silver Morgan cufflinks
worth £200
073
MORGAN OWNERS
056
PITCH PROWLERS
Our pick of the best Mog on
sale in the UK this month
080
IN THE COCKPIT
With you and your Morgans
091
TRAVELS
A French adventure on the water
098
NEW SERIES:
FOLLOW THAT CAR
Spotlight on the Morganeerings of our
selected Mog owners
092
056
104
MORGANATICS
Your cars ... your photos ... your faces
www.mogmag.co.uk
005

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