Introducing new product to existing customer
<SENDER'S NAME HERE>
<SENDER'S COMPANY>
<ADDRESS>
<DATE>
<INDIVIDUAL>
<COMPANY NAME IN FULL>
Ref:
Dear <Mr or Ms>,
As one of our most valued customers we should like you to receive news about our latest <products> first. Therefore, enclosed is advance information on <products>, which will be available from <Month or year>.
We are extremely excited about this new <product(s)>. Special benefits include <describe>. At a standard/retail price of <£000's> this represents real value.
However, in appreciation of your custom we should like to offer an extraordinary <X %> discount off this price for a period of two months from the date of this letter.
As demand is anticipated to be very high we recommend you order as soon as possible. Should you have any queries or wish to discuss the offer further please do not hesitate to contact us.
We look forward to hearing from you.
Yours sincerely,
<Name>
<Title>
Encl. Brochures
biurokrat