mad-men-101-smoke-gets-in-your-eyes-2007.pdf

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MAD MEN
Written by
Matthew Weiner
One-Hour Pilot
“Smoke Gets In Your Eyes”
Revised Pink April 20, 2006
Full Revised Blue April 18, 2006
Production Draft April 3, 2006
2.
Mad Men --
A term coined in the late nineteen-fifties to describe the advertising executives
of Madison Avenue.
They coined it.
FADE IN:
1
TITLE CARD "MAD MEN"
Images and sounds from late 1950's and early 60's
advertising: Doctors selling cigarettes. Athletes selling
liquor. Bathing suit models with vacuum cleaners.
And most importantly, proud Dads with their perfect wives and
children driving their cars to some green suburban utopia.
We get a sense of the time and its ideals.
1
END TITLE SEQUENCE.
2
3
TITLE CARD "MANHATTAN - 1960"
EXT. MANHATTAN STREET - NIGHT
Stock footage of late 50's - early 60’s Manhattan - night-
time shots of vintage skyscrapers, traffic, and people.
4
INT. KNICK KNACK BAR
4
2
3
Vinyl upholstery and mirrored walls, but brand new. It's
after work, but the women have their hair done and each man's
tie is pushed to the top of his collar. Highballs and
martinis clink under quiet music and everywhere are the
sights and sounds of smoking.
Alone in a red corner booth is DON DRAPER, early 30's,
handsome, conservative, and despite his third old fashioned,
he is apparently sober. He is doodling on a cocktail napkin.
He crosses something out, puts down his fountain pen, and
taps a cigarette out of a pack of "Lucky Strike".
The BUSBOY, a middle-aged black man, too old for his tight
uniform, approaches.
BUSBOY
Finished, sir?
Yeah.
DON
Got a light?
*
The busboy pulls out a pack of matches from the back of his
'Old Gold’s' and lights Don's cigarette.
(CONTINUED)
Pilot Episode
“Smoke Gets in Your Eyes”
Pink
4/20/06
4
CONTINUED:
DON (CONT'D)
Ah, an 'Old Gold' man.
(inhaling)
'Lucky Strike', here.
There is an awkward silence.
2.
4
*
The busboy starts to walk away.
Why do
The
DON (CONT'D)
Can I ask you something?
you smoke 'Old Gold'?
*
The busboy seems flustered and looks around nervously.
burly white BARTENDER approaches.
BARTENDER
I'm sorry sir. Is Sam here
bothering you? He can be a little
chatty.
DON
No, we're actually having a
conversation. Is that okay?
BARTENDER
(thinking)
Can I get you another drink?
DON
(points to drink)
Do this again. Old Fashioned,
please.
The bartender walks off.
DON (CONT'D)
So, obviously you need to relax
after working here all night.
I guess.
BUSBOY
I don't know.
DON
What is it, low-tar? Low-nicotine?
Those new filters? I mean, why
"Old Gold"?
BUSBOY
They gave them to us in the
service. A carton a week for free.
DON
So you're used to them.
it?
Is that
*
(CONTINUED)
Pilot Episode
“Smoke Gets in Your Eyes”
Pink
4/20/06
4
CONTINUED: (2)
BUSBOY
Yeah, they're a habit.
DON
So I could never get you to smoke
another kind? Let's say, my
Luckies?
BUSBOY
I love my Old Gold.
DON
Let's just say tomorrow a tobacco
weevil comes and eats every last
Old Gold on the planet.
BUSBOY
That's a sad story.
DON
Yes, it's a tragedy.
just stop smoking?
Would you
3.
4
*
*
BUSBOY
I'm pretty sure I'd find something.
I love smoking.
DON
(writing as he speaks)
"I love smoking". That's very
good.
BUSBOY
My wife hates it. "The Reader's
Digest" says it will kill you.
DON
Yeah, I heard about that.
BUSBOY
(shrugs)
Ladies love their magazines.
DON
Yes, they do.
5
INT. APARTMENT HALLWAY - LATER
Don, hat in hand, knocks on the door. He waits a beat and
checks his watch. It's midnight. The door opens to reveal
MIDGE DANIELS, a sexy no nonsense woman about Don's age
wrapped in a red kimono.
(CONTINUED)
5

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