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Brian Tracy:
The Way to Wealth Part 3, and FocalPoint Business
Coaching,
Coaching Content
The Ten Keys to Business Success
1. Key Purpose
: what is the purpose of a business? Many people
think that the purpose of a business is to earn a profit, but they are
wrong. The true purpose of a business is to
create and keep a
customer.
Profits are the result of creating and keeping a sufficient
number of customers in a cost‑effective way. What is your plan to
create and keep customers?
Given what you’ve written down, who will do what by when?
2. Key Measure
: the key measure of business
success is
customer satisfaction.
Your ability to
Note: If you
measure the
wrong thing,
you’ll focus
perfectly on the
wrong outcome
satisfy your customers to such a degree that
they buy from you rather than from someone
else, that they buy again, and that they bring
their friends, is the key determinant of growth and profitability. What
are the most important areas of customer satisfaction in your
business?
Given what you’ve written down, who will do what by when?
3
.
Key Requirement:
the key requirement for
wealth building and business success is for you to
Adding value
is critical in
both “up” and
“down”
markets.
Even more
important is if
your
customers
know where
you add that
value
add value
in some way. All wealth comes from
adding value. All business growth and
profitability comes from adding value. Every day,
you must be looking for ways to add more and
more value to the customer experience. In what
ways does your product, service or business add
value by improving the life or work of your
customers?
Given what you’ve written down, who will do what by when?
Talk to a
Coach and
we’ll show
you the tools
for separating
your
customers into
A, B, C, and D
types.
…What if you
had more A’s?
4. Key Focus:
the most important person in the
business is
the customer
. You must focus on the
customer at all times. Customers are fickle,
disloyal, changeable, impatient and
demanding, just like you. Nonetheless, the
customer must be the central focus of
everything you do in business. Who is your
most important customer type, and what must
you do to please him or her?
Given what you’ve written down, who will do what by when?
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