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COLOR
FORECASTING
FOR FASHION
Published in 2012 by
Laurence King Publishing Ltd
361–373 City Road, London,
EC1V 1LR, United Kingdom
T +44 20 7841 6900
F +44 20 7841 6910
enquiries@laurenceking.com
www.laurenceking.com
Text © 2012 Kate Scully and
Debra Johnston Cobb
This book was designed and produced by
Laurence King Publishing Ltd, London.
All rights reserved. No part of this
publication may be reproduced or transmitted
in any form or by any means, electronic or
mechanical, including photocopy, recording,
or any information storage or retrieval system,
without permission in writing from the publisher.
A catalog record for this book is available
from the British Library
ISBN: 978 1 85669 820 7
Senior Editor
Zoe Antoniou
Development Editor
Anne Townley
Design
by Melanie Mues,
Mues Design, London
Page 4: Phillip Lim, Spring/Summer
collection 2010
Printed in China
COLOR
FORECASTING
FOR FASHION
KATE SCULLY
DEBRA JOHNSTON COBB
LAURENCE KING PUBLISHING
CONTENTS
INTRODUCTION
WHY WE STUDY COLOR FORECASTING 7
CHAPTER 1
WHAT IS COLOR FORECASTING? 8
WHY DO WE NEED COLOR FORECASTING? 10
THE COLOR FORECASTER 13
AN ART OR A SCIENCE? 16
COLOR MEANING AND SYMBOLISM 18
COLOR FORECASTING AND
CULTURAL TRENDS 20
MARKET SEGMENTS, BRANDS, AND
COLOR CYCLES 24
COLOR FORECASTING AND THE SUPPLY CHAIN 28
COLOR FORECASTING FOR LOCAL MARKETS 30
> THE ROLE OF COLOR FORECASTING IN THE
SUPPLY CHAIN 32
CHAPTER 2
WHY AND HOW HAS COLOR
FORECASTING EVOLVED? 34
THE DEVELOPMENT OF COLOR IN APPAREL 36
THE INFLUENCE OF THE FRENCH COUTURE 42
THE FIRST COLOR FORECASTING
ASSOCIATIONS 44
READY-TO-WEAR AND FIBER MANUFACTURERS’
INFLUENCE ON COLOR 46
THE FASHION PRESS ENTER FORECASTING 50
RUNWAYS AND THE DISSEMINATION OF COLOR 52
TREND SERVICES AND THE TEXTILE
TRADE SHOWS 54
COLOR FORECASTING TODAY 58
MAJOR APPAREL TEXTILE TRADE SHOWS 61
> THE DEVELOPMENT OF COLOR FORECASTING 62

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